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The Complete Guide to 360° Photography for Real Estate

Marcus Rivera

Content Strategist

|Feb 21, 20268 min read
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Choosing the Right Equipment

Creating professional 360-degree photography requires the right combination of equipment, technique, and post-processing. This guide covers everything you need to know to capture stunning panoramic photos for your virtual tours.

Shooting Techniques

The most important piece of equipment is your 360-degree camera. For professional results, we recommend cameras like the Ricoh Theta Z1, Insta360 ONE X3, or the professional-grade Insta360 Titan. Each offers different resolution, dynamic range, and price points to match your needs.

Mastering Lighting

When shooting, always use a tripod at a consistent height (typically 5 feet) to maintain a natural perspective. Shoot in the center of each room, and ensure the camera is level. For best results, use HDR mode to capture the full dynamic range of each scene.

Post-Processing Workflow

Lighting is critical for quality panoramas. Open all blinds and curtains to maximize natural light. Turn on all interior lights to eliminate dark spots. Avoid shooting with direct sunlight streaming through windows, as this creates harsh contrast that even HDR cannot fully resolve.

Best Practices

Post-processing your panoramas involves stitching (if using a multi-lens setup), color correction, exposure balancing, and nadir/zenith patching. Tools like PTGui, Adobe Lightroom, and Spazeo built-in processing help you achieve professional results efficiently.

Follow these best practices: shoot during golden hour for the most flattering light, remove personal items and clutter before shooting, capture at least 8-10 scenes per property, and always include key selling points like kitchens, master bedrooms, and outdoor spaces.

Marcus Rivera

Content Strategist

Marcus creates educational content for the virtual tour industry, helping professionals master the tools and techniques that drive results.

Table of Contents

Choosing the Right EquipmentShooting TechniquesMastering LightingPost-Processing WorkflowBest Practices

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